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Adapting to Google Trends

Leave it to the Professionals: Keeping up with Google

 

google search

 

Google has made a lot of changes in the past few years. In fact, keeping up-to-date with these changes are quite challenging to the small business owner. A start-up or small business doesn’t have the liberty of employing a large staff to keep up with all the algorithm changes that Google implement from time to time. That is why such a business should work with a professional SEO agency to implement an effective search engine marketing strategy for their business. Here are some tips to keep up with the major Google changes

 

Google is indexing websites according to mobile search results within the last year or so. On the other hand, they have cracked down on content farms, intrusive pop-up ads, and got rid of the right-side ads on their SERPs. All these changes can have significant effects on how your business will perform on Google SERPs in the future. That is why you need to work with a professional SEO expert to understand the impact of these changes and adopt an effective SEO strategy for your business.

 

Google processes more than two-trillion searches per annum. Hence, a good position on the first page of Google can help grow your business exponentially. But there are many factors that you need to take into consideration when developing an effective marketing strategy for your business. SEO is one of the best strategies for a small business to compete with the big boys in the industry. But it is not the best DIY strategy if you don’t know what you are doing. Inexperienced marketers can ruin the chances of increasing the rankings of their business. That is where a professional SEO agency comes in handy. SEO specialists can be found all over the world – you just need to know where to start looking. In Australia, capital cities are usually a great place to start. Big thanks to an Adelaide company who provided these fantastic insights for us to share. You can find them at http://visionelementzseo.com and keep up to date with evolving trends on their Twitter page.

 

A professional SEO agency employs staff who is up-to-date with the latest trends in the industry. Google alone rolls out more than 300 algorithm updates a month. Out of these updates, there are about 4-5 major updates that can affect the way SEO is performed. If you are not an expert in SEO, you will miss all the updates that Google has been rolling out. Outdated SEO will get your website penalised by Google. That is why you need to leave the job to the professionals and concentrate on the core issues of your business. Let the professional take care of the search engine optimisation process since they are up-to-date with the latest trends in the SEO industry.

 

User-engagement is an important factor when ranking a website higher on Google and the other search engines. Your website should offer high-quality and interactive content to the customer. That is the best way to retain the customer with your company over time. An expert SEO agency knows how to improve the user-experience of your website. They will implement specific strategies to reduce the bounce rate – which is another important component of ranking a website on the first page of Google. That is why you need to work with a professional SEO expert to grow your business.

 

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Introduction to Search Engine Marketing

The Basics of Search Engine Marketing: What is it?

 

SEM or search engine marketing is an effective yet affordable way of growing your business. With millions of companies competing with your business to get in front of the same eyeballs, it has never been more important to advertise your business online. That is where SEM comes in handy. Here are the basics of search engine marketing.

 

SEM is the practice of using paid advertisements to get in front of your online audience. It has been divided into two basic categories such as pay per click advertising (PPC) and search engine optimisation (SEO). Paid advertisements or PPC is very effective in attracting highly targeted clients to your business. But it is costly. In fact, you need to pay for every click when investing in PPC. It is quite dangerous if you don’t know what you are doing. In fact, PPC can burn a hole in your pocket, if you don’t know what you are doing. That is why it is essential to work with a PPC specialist if you want to get the maximum benefits from pay per click advertising. Many marketers use this technique to test the waters when launching a product or service. They can see what keywords are working and what are not by using PPC to advertise their business. But search engine optimisation is entirely different to PPC. It is considered an effective as well as an affordable marketing strategy to grow your business.

 

SEO improves your business’ rankings in major search engines like Google, Bing, Yahoo, and others. It takes time to give results, but once your website is one the first page of Google, you will start to see a steady increase in the traffic as well as revenue in your business. The websites that rank in the first 5-6 spots on Google gets more than 75% of the traffic for a specific key phrase. This traffic is ultra-targeted to the product or service that you sell. That is because SEO is an inbound marketing strategy where the client is already looking for your service/product. That is why you need to invest in search engine optimisation to grow your business over time. Search engine marketing as a whole can be a very effective marketing strategy to grow your business if approached with the right strategies.

 

 

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