Leave it to the Professionals: Keeping up with Google
Google has made a lot of changes in the past few years. In fact, keeping up-to-date with these changes are quite challenging to the small business owner. A start-up or small business doesn’t have the liberty of employing a large staff to keep up with all the algorithm changes that Google implement from time to time. That is why such a business should work with a professional SEO agency to implement an effective search engine marketing strategy for their business. Here are some tips to keep up with the major Google changes
Google is indexing websites according to mobile search results within the last year or so. On the other hand, they have cracked down on content farms, intrusive pop-up ads, and got rid of the right-side ads on their SERPs. All these changes can have significant effects on how your business will perform on Google SERPs in the future. That is why you need to work with a professional SEO expert to understand the impact of these changes and adopt an effective SEO strategy for your business.
Google processes more than two-trillion searches per annum. Hence, a good position on the first page of Google can help grow your business exponentially. But there are many factors that you need to take into consideration when developing an effective marketing strategy for your business. SEO is one of the best strategies for a small business to compete with the big boys in the industry. But it is not the best DIY strategy if you don’t know what you are doing. Inexperienced marketers can ruin the chances of increasing the rankings of their business. That is where a professional SEO agency comes in handy. SEO specialists can be found all over the world – you just need to know where to start looking. In Australia, capital cities are usually a great place to start. Big thanks to an Adelaide company who provided these fantastic insights for us to share. You can find them at http://visionelementzseo.com and keep up to date with evolving trends on their Twitter page.
A professional SEO agency employs staff who is up-to-date with the latest trends in the industry. Google alone rolls out more than 300 algorithm updates a month. Out of these updates, there are about 4-5 major updates that can affect the way SEO is performed. If you are not an expert in SEO, you will miss all the updates that Google has been rolling out. Outdated SEO will get your website penalised by Google. That is why you need to leave the job to the professionals and concentrate on the core issues of your business. Let the professional take care of the search engine optimisation process since they are up-to-date with the latest trends in the SEO industry.
User-engagement is an important factor when ranking a website higher on Google and the other search engines. Your website should offer high-quality and interactive content to the customer. That is the best way to retain the customer with your company over time. An expert SEO agency knows how to improve the user-experience of your website. They will implement specific strategies to reduce the bounce rate – which is another important component of ranking a website on the first page of Google. That is why you need to work with a professional SEO expert to grow your business.