Introduction to Search Engine Marketing

The Basics of Search Engine Marketing: What is it?


SEM or search engine marketing is an effective yet affordable way of growing your business. With millions of companies competing with your business to get in front of the same eyeballs, it has never been more important to advertise your business online. That is where SEM comes in handy. Here are the basics of search engine marketing.


SEM is the practice of using paid advertisements to get in front of your online audience. It has been divided into two basic categories such as pay per click advertising (PPC) and search engine optimisation (SEO). Paid advertisements or PPC is very effective in attracting highly targeted clients to your business. But it is costly. In fact, you need to pay for every click when investing in PPC. It is quite dangerous if you don’t know what you are doing. In fact, PPC can burn a hole in your pocket, if you don’t know what you are doing. That is why it is essential to work with a PPC specialist if you want to get the maximum benefits from pay per click advertising. Many marketers use this technique to test the waters when launching a product or service. They can see what keywords are working and what are not by using PPC to advertise their business. But search engine optimisation is entirely different to PPC. It is considered an effective as well as an affordable marketing strategy to grow your business.


SEO improves your business’ rankings in major search engines like Google, Bing, Yahoo, and others. It takes time to give results, but once your website is one the first page of Google, you will start to see a steady increase in the traffic as well as revenue in your business. The websites that rank in the first 5-6 spots on Google gets more than 75% of the traffic for a specific key phrase. This traffic is ultra-targeted to the product or service that you sell. That is because SEO is an inbound marketing strategy where the client is already looking for your service/product. That is why you need to invest in search engine optimisation to grow your business over time. Search engine marketing as a whole can be a very effective marketing strategy to grow your business if approached with the right strategies.



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